Search Engine Optimization (SEO) is the process of optimizing your website to conditions that help search engines find you and your relevant content. When a user searches on Google, Yahoo, Bing, etc. the search engine will find websites that contain the relevant content the user searched for. The more SEO friendly your site is, the higher ranking your site will receive from the search engine. These type of user searches yield “organic” traffic that a company does not have to pay in the form of advertisement to receive. Organic traffic is highly desired.
A logical question is what will SEO do for you? The answer is quite simple. Say you are a residential electrician that has a simple website without detailed content and relevant keywords. Your site will likely rank much lower than a residential electrician that has a populated content and a blog that contains residential electrical projects and reinforces to the search engine that this site has a lot of content that the user is searching for.
If your site isn’t ranking as highly as you’d like on the search engines the best thing you can do is look at the content. Put yourself in the shows of the search engine or the user searching on the search engine. How does your site compare to your competitors that are ranking higher? Likely their site is going to be more content rich. If you’re able to enhance your content and provide good examples of good relevant content to visitors, your site SEO rank will likely increase!
We also recognize that technology and website maintenance may not be your strong suit or you’re too busy focusing on your business to worry about the website. That’s where TECHSIMPLE can come into play. We can update your website, refresh your content making it more relevant to your users and search engines along with work on a plan to keep your site relevant so your customers can find you! Click on our contact us page to let us know how we can help!