Just like meeting a person for the first time, your business website may be the first thing a person or company finds about you and your product. Do you like what they will see and is the impression you’ll leave with them positive? This is a tough topic for some companies and websites as they can get invested into their vision of a website or how they think the site should flow but the user visiting the site may not have the experience they were expecting. There are good resources available to help analyze that user experience. One of the best resources is google analytics which provides real time and historic data of the user experience from when then access your site to when they leave.
Some of the key metrics for analyzing the user experience is number of pages viewed, duration of stay, bounce rate (% of users who leave after visiting just the first page), and the % of visitors that come back. These metrics allow you the site admin to see how your users view your site what their experience would be like. Another favorite of ours is the behavior flow breakdown for visitors to see what pages people are visiting, when they exit the site and pages they may not even see at all. This is extremely valuable information especially if you are selling a product on your website. The data would allow you to see if the sales funnel is working or not based on your current strategy. For the sales site, it would also give you the chance to compare different funnels over time to see which model works best for your company or product.
The first impression of a website can mean so much to any business especially if you may only have one chance to acquire that customer. Learning from your data and responding with changes is one of the biggest opportunities a company can take advantage of to improve that so important first impression. With the power of data along with the flexibility of websites these days, changes can be made instantly and feedback is given in real-time. Knowing how to use the tools and data can be difficult and finding a website marketing firm to assist with site user experience is an option companies should consider.