The idea of website has meant so many things over the years. Business websites have evolved over the years to adapt to customer needs, competition and technology advancements. Like anything, websites have changed with the environmental advances and what is available at the time.
In the beginning, simple html websites were the normal situation. However, if you were so fortunate enough to understand what a .gif was, you were at the bleeding edge of innovation compared to your website friends. If you paired your .gif’s with a visitor counter, images, hyperlinks and relevant content your site was officially complete. Business sites provided relative content and were simplistic in nature, much more simplistic than todays’ websites that are much more interactive and are much more user intuitive.
Websites changed with the introduction of new markup language and styling with cascading styling sheets (css) that allowed website designed to create more sophisticated websites that were more standardized and esthetically pleasing. This transition in appearances and functionality drastically changed the user experience and website designers began to understand the future of websites was limitless and blossomed into what we would call .com 2.0. During this time, smart phones were not a thing and most sites were viewed on a desktop, laptop or palm pilot.
In the present day, websites must be user interactive and easy to navigate. Websites must also be mobile, tablet and desktop friendly with a responsive nature to them. When a user scrolls something interactive may happen, when a screen is resized your site should respond accordingly. In other terms, your site must be designed in a manner to predict the unpredictable so that every user experience is of the highest quality regardless of what device the user is viewing your site.