March 24, 2017
website design

Website first impressions

Just like meeting a person for the first time, your business website may be the first thing a person or company finds about you and your product. Do you like what they will see and is the impression you’ll leave with them positive? This is a tough topic for some companies and websites as they can get invested into their vision of a website or how they think the site should flow but the user visiting the site may not have the experience they were expecting. There are good resources available to help analyze that user experience. One of the best resources is google analytics which provides real time and historic data of the user experience from when then access your site to when they leave. Some of the key metrics for analyzing the user experience is number of pages viewed, duration of stay, bounce rate (% of users who […]
February 5, 2017
web design

How have websites changed over the years?

The idea of website has meant so many things over the years. Business websites have evolved over the years to adapt to customer needs, competition and technology advancements. Like anything, websites have changed with the environmental advances and what is available at the time. In the beginning, simple html websites were the normal situation. However, if you were so fortunate enough to understand what a .gif was, you were at the bleeding edge of innovation compared to your website friends. If you paired your .gif’s with a visitor counter, images, hyperlinks and relevant content your site was officially complete. Business sites provided relative content and were simplistic in nature, much more simplistic than todays’ websites that are much more interactive and are much more user intuitive. Websites changed with the introduction of new markup language and styling with cascading styling sheets (css) that allowed website designed to create more sophisticated […]
January 4, 2017

Why are content management systems a must-have for all website?

Websites have changes so much over the years that they’ve become much more than the simple 5-page website that consists of a couple images and a navigation bar. With the complex nature of websites today, it is a must they work on all browsers and devices which makes a website even more difficult to develop let alone maintain. A content management system CMS is a must for any website as it takes the coding requirement out of maintenance and day to day management for a company. A CMS is a graphical system that organizes your pages / posts / images into a friendly system that is all point and click. This system allows you to make changes in real time which can be reflected to all users on all platforms if set up properly. One of the most popular CMS products on the market is WordPress which is relevant for […]
November 2, 2016
creative website

Google Analytics and the informational power it gives you!

Of all the powerful available tools to manage websites, google analytics tops most expert charts. Whether your site is informational in nature, or a transactional website google analytics can provide valuable data about your users experience that allows you to make the necessary tweaks to improve their stay. Google analytics is a free tool that google allows sites of any size to install with minimal effort. Some of the dashboard data most users find relevant within google analytics really begins to answer difficult questions and allows you to drill in and find out details reasons for why. Here is an example of dashboard and what it represents. This dashboard shows 2 days of traffic. During that time, the average duration of stay is 3:39 which is a decent amount of time. The 2 other key rates are the number of return visitors and pages per session. In this particular case, […]