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April 5, 2017
Search engine optimized

SEO and your website!

Many businesses have websites because they want a web presence when people search for their company. For some companies having the website is the goal and once achieved, they stop maintaining, compiling and posting relevant content. Other companies desire to be at the top of the list when people search, they want to be known as the expert and have credibility with their customers and attract their ideal potential demographic. To achieve those goals, companies need to embrace search engine optimization (SEO) and structure their website to reflect that. Organic SEO can be time consuming and labor intensive when first breaking into a new market segment or area where current websites have a dominant presence. Although it can be challenging, it is certainly possible! This article will highlight the major benefits of having strong SEO. If you’re looking at fueling traffic to your site while bringing your SEO up to […]
April 2, 2017
Internet of Things

What is “Internet of Things” and how can it benefit your home and business?

Internet of Things (IoT) has been around for almost 20 years, but not until the last couple of years has “Internet of Things” become part of everyday language. For those that haven’t heard the term, IoT is the inter-networking of physical devices embed with software, sensors or electronics all connected to a network that collects the data for a purpose. Those are some fancy terms, so think about this in common applications like your home and business. Over the past couple of years marketing companies have been selling the concept of a smart home through security systems, lights, thermostats or audio video products. Typically, these cool gadgets have a quick setup guide that you have the neighbor nerd or family member help install and we don’t think twice about what these devices are really doing. When you think about how the devices operate, how they are connected and how they […]
March 24, 2017
Idea bulb

Why do problem solving and custom software go hand and hand?

Every business is different and have their own unique set of challenges and tasks. Typically, when we talk with most of our customers, we want to understand what their business problems are help guide them towards the best solution. In some cases, a companies’ problems can be solved by purchasing a product and implementing it within their organization. In other cases, the off the shelf products don’t quite meet the needs of the organization and a custom product is a better fit. With the availability of products and custom solutions, most problems can be solved with the assistance of software or custom software depending on what the situation requires. In past years, companies were intimidated by the idea of having a custom product as it may require maintenance or the need to hire a programmer full time to maintain. Those days are in the past with today’s availability of resources […]
March 24, 2017
solutions

How can a solution save me time and money?

Solutions are designed to save time and in turn save money. The longer it takes your company to do a task, the more it costs. Our process to identifying opportunities custom solutions that will save time and money is to find the tasks that take up most of your employees’ time. A great example is a task that might be able to be moved to a custom solution is a task that is currently hand written by 1 or more people. Typically, a paper ticket is handed from the field back to the office analyzed and then entered into a system of some sort. What if that ticket isn’t completely readable or the person in the office makes a mistake entering it? There are a lot of possible issues when dealing with paper tickets and opportunities for errors to occur. Some solutions involving paper tickets involve putting an iPad or […]
March 24, 2017
website design

Website first impressions

Just like meeting a person for the first time, your business website may be the first thing a person or company finds about you and your product. Do you like what they will see and is the impression you’ll leave with them positive? This is a tough topic for some companies and websites as they can get invested into their vision of a website or how they think the site should flow but the user visiting the site may not have the experience they were expecting. There are good resources available to help analyze that user experience. One of the best resources is google analytics which provides real time and historic data of the user experience from when then access your site to when they leave. Some of the key metrics for analyzing the user experience is number of pages viewed, duration of stay, bounce rate (% of users who […]
March 24, 2017
seo wordgram

What is SEO and what will it do for me?

Search Engine Optimization (SEO) is the process of optimizing your website to conditions that help search engines find you and your relevant content.  When a user searches on Google, Yahoo, Bing, etc. the search engine will find websites that contain the relevant content the user searched for. The more SEO friendly your site is, the higher ranking your site will receive from the search engine. These type of user searches yield “organic” traffic that a company does not have to pay in the form of advertisement to receive. Organic traffic is highly desired. A logical question is what will SEO do for you? The answer is quite simple. Say you are a residential electrician that has a simple website without detailed content and relevant keywords. Your site will likely rank much lower than a residential electrician that has a populated content and a blog that contains residential electrical projects and […]
February 22, 2017
search-engine-optimization

What are the different options for SEO and what effects will they have on my business?

Website owners are constantly looking at ways to optimize way search engines rank their site. Over the years that model has changed and continues to change as the internet and search engine optimization is forever moving target. A great strategy with today’s internet to rank as highly as possible is focused on a couple key areas. Those areas include relevant content, engaging users with a blog or updated expert content, social presence and frequency of relevant content. Content on your site is the first thing the users and search engines are going to look at but it isn’t the only thing. It’s important to not lose track of the other elements that make up important content on your site. A blog or a knowledge center is a great area to put how to guides or general instructions for your users that they may find relevant. Those guide and blog articles […]
February 19, 2017
SEO marketing

What is google adwords and how will it help drive traffic to my website?

Is your site optimized and continually updated but you’re still not seeing the traffic you’d like? Google has had a great advertising product available which breaks the mold for traditional advertising. Google’s product is called adwords. Adwords allows a website owner to advertise on google search result pages and be at the top of what users see. This helps drive traffic to your site and is a great option when your site is in a market where other users’ sites are ranking higher for a variety of reasons. It’s important to not lose track of your organic SEO efforts, but adwords paired with google analytics (which you can find in other articles on our site) gives site owners a great tool to supplement traffic to their site that would be missed otherwise. These advertisements are clearly marked so the user who is searching knows these are paid advertisements. Here is […]
February 5, 2017
web design

How have websites changed over the years?

The idea of website has meant so many things over the years. Business websites have evolved over the years to adapt to customer needs, competition and technology advancements. Like anything, websites have changed with the environmental advances and what is available at the time. In the beginning, simple html websites were the normal situation. However, if you were so fortunate enough to understand what a .gif was, you were at the bleeding edge of innovation compared to your website friends. If you paired your .gif’s with a visitor counter, images, hyperlinks and relevant content your site was officially complete. Business sites provided relative content and were simplistic in nature, much more simplistic than todays’ websites that are much more interactive and are much more user intuitive. Websites changed with the introduction of new markup language and styling with cascading styling sheets (css) that allowed website designed to create more sophisticated […]
January 4, 2017
cms

Why are content management systems a must-have for all website?

Websites have changes so much over the years that they’ve become much more than the simple 5-page website that consists of a couple images and a navigation bar. With the complex nature of websites today, it is a must they work on all browsers and devices which makes a website even more difficult to develop let alone maintain. A content management system CMS is a must for any website as it takes the coding requirement out of maintenance and day to day management for a company. A CMS is a graphical system that organizes your pages / posts / images into a friendly system that is all point and click. This system allows you to make changes in real time which can be reflected to all users on all platforms if set up properly. One of the most popular CMS products on the market is WordPress which is relevant for […]
November 2, 2016
creative website

Google Analytics and the informational power it gives you!

Of all the powerful available tools to manage websites, google analytics tops most expert charts. Whether your site is informational in nature, or a transactional website google analytics can provide valuable data about your users experience that allows you to make the necessary tweaks to improve their stay. Google analytics is a free tool that google allows sites of any size to install with minimal effort. Some of the dashboard data most users find relevant within google analytics really begins to answer difficult questions and allows you to drill in and find out details reasons for why. Here is an example of dashboard and what it represents. This dashboard shows 2 days of traffic. During that time, the average duration of stay is 3:39 which is a decent amount of time. The 2 other key rates are the number of return visitors and pages per session. In this particular case, […]
October 1, 2016
Solution

Why would my business need a custom solution?

Custom software can provide considerable benefit to an organization. Most companies need software in order to function. Most of the software companies use is considered off the shelf products meaning they are using a product they purchased from a software manufacture and are using it to fit their business need. Most product purchased from manufactures do specific tasks and are designed to work with a specific work flow regardless of if that fits your business or not. Custom software breaks the mold of buying a product and their workflow and allows a company to reduce time and effort by solving a problem with their specific workflow. This because extremely relevant when you incorporate technology or automation to business processes that the software manufactures didn’t anticipate when they wrote their product. Typically, when custom solutions are created, a clear ROI can be identified and more importantly you the business owner would […]
September 19, 2016
SEO - search engine optimization mindmap on napkin with cup of coffee

Have your website leads dried up?

We often hear companies complain that their web presence is stagnant and they don’t feel their content is reaching the correct audience. Do you fall into that category? Well there is good news.. We can get your content noticed! Between our organic SEO strategy and click campaigns aligned with new, relevant content, we can get you noticed and make sure your website is aligned with your company goals! Each business needs a unique plan to attract the customers and leads their business needs. We work hard to discover those needs, create strategies and implement solutions to provide your business the customers you’re looking for.Your website should be a business enabler not a pain point not producing valuable leads. Email us today to find out more info@techsimple.com