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April 5, 2017
Many businesses have websites because they want a web presence when people search for their company. For some companies having the website is the goal and once achieved, they stop maintaining, compiling and posting relevant content. Other companies desire to be at the top of the list when people search, they want to be known as the expert and have credibility with their customers and attract their ideal potential demographic. To achieve those goals, companies need to embrace search engine optimization (SEO) and structure their website to reflect that. Organic SEO can be time consuming and labor intensive when first breaking into a new market segment or area where current websites have a dominant presence. Although it can be challenging, it is certainly possible! This article will highlight the major benefits of having strong SEO. If you’re looking at fueling traffic to your site while bringing your SEO up to […]
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April 2, 2017
Internet of Things (IoT) has been around for almost 20 years, but not until the last couple of years has “Internet of Things” become part of everyday language. For those that haven’t heard the term, IoT is the inter-networking of physical devices embed with software, sensors or electronics all connected to a network that collects the data for a purpose. Those are some fancy terms, so think about this in common applications like your home and business. Over the past couple of years marketing companies have been selling the concept of a smart home through security systems, lights, thermostats or audio video products. Typically, these cool gadgets have a quick setup guide that you have the neighbor nerd or family member help install and we don’t think twice about what these devices are really doing. When you think about how the devices operate, how they are connected and how they […]
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March 24, 2017
Every business is different and have their own unique set of challenges and tasks. Typically, when we talk with most of our customers, we want to understand what their business problems are help guide them towards the best solution. In some cases, a companies’ problems can be solved by purchasing a product and implementing it within their organization. In other cases, the off the shelf products don’t quite meet the needs of the organization and a custom product is a better fit. With the availability of products and custom solutions, most problems can be solved with the assistance of software or custom software depending on what the situation requires. In past years, companies were intimidated by the idea of having a custom product as it may require maintenance or the need to hire a programmer full time to maintain. Those days are in the past with today’s availability of resources […]
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March 24, 2017
Solutions are designed to save time and in turn save money. The longer it takes your company to do a task, the more it costs. Our process to identifying opportunities custom solutions that will save time and money is to find the tasks that take up most of your employees’ time. A great example is a task that might be able to be moved to a custom solution is a task that is currently hand written by 1 or more people. Typically, a paper ticket is handed from the field back to the office analyzed and then entered into a system of some sort. What if that ticket isn’t completely readable or the person in the office makes a mistake entering it? There are a lot of possible issues when dealing with paper tickets and opportunities for errors to occur. Some solutions involving paper tickets involve putting an iPad or […]
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March 24, 2017
Just like meeting a person for the first time, your business website may be the first thing a person or company finds about you and your product. Do you like what they will see and is the impression you’ll leave with them positive? This is a tough topic for some companies and websites as they can get invested into their vision of a website or how they think the site should flow but the user visiting the site may not have the experience they were expecting. There are good resources available to help analyze that user experience. One of the best resources is google analytics which provides real time and historic data of the user experience from when then access your site to when they leave. Some of the key metrics for analyzing the user experience is number of pages viewed, duration of stay, bounce rate (% of users who […]
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March 24, 2017
Search Engine Optimization (SEO) is the process of optimizing your website to conditions that help search engines find you and your relevant content. When a user searches on Google, Yahoo, Bing, etc. the search engine will find websites that contain the relevant content the user searched for. The more SEO friendly your site is, the higher ranking your site will receive from the search engine. These type of user searches yield “organic” traffic that a company does not have to pay in the form of advertisement to receive. Organic traffic is highly desired. A logical question is what will SEO do for you? The answer is quite simple. Say you are a residential electrician that has a simple website without detailed content and relevant keywords. Your site will likely rank much lower than a residential electrician that has a populated content and a blog that contains residential electrical projects and […]
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